The cost of the amenity program in most luxury hotels is enormous, and so it's important to make sure the investment is worthwhile. With a little thought and creativity you can not only win over your guests for life but you can create amazing social media opportunities when they either "tweet" images or post photos of such cool amenities on their Instagram feed.

When staying at Four Seasons Hotel Seattle recently the GM and Director of F&B heard that my dog, a golden retriever called Archie, had been bitten by another dog in the park. So they sent me an amenity which was so simple, yet so impactful! Cookies for Archie and a card signed by the F&B team! Can you imagine how many people I've shown this picture to?